The Beauty of Faith and Entrepreneurship: The Story of Harmony Essence Care Brand
In the middle of a global pandemic, a dream was born. Meet Haydee Morales, the inspiring Afro-Latina woman entrepreneur behind the cruelty-free, vegan-friendly beauty brand LASHME STUDIO LLC.
In December 2020, when the world was grappling with uncertainty, Haydee took a leap of faith that not only changed her life but also inspired countless others along the way. Her story is a testament to resilience, determination, and the power of believing in yourself—even when the world feels upside down.
The Road Less Traveled
Haydee's journey didn't start with a silver spoon or a dream handed to her on a platter. Born and raised in New York City, she’s the first in her family to graduate high school and college—an achievement that, in itself, is a huge milestone. Not stopping there, Haydee completed her Associates in Business Management and Marketing at Borough Manhattan Community College in the summer of 2020. The hustle was real, and she wasn’t about to let anything get in the way of her dreams.
But it wasn’t just business she was passionate about—Haydee also pursued her love for skincare and esthetics, completing a 600-hour course and getting licensed by the New York State Department of Esthetics. In essence, she was laying the groundwork for a business that would merge her entrepreneurial mindset with her love for beauty.
Turning a Passion Into a Purpose
While many people took the pandemic as a time to reflect and recharge, Haydee used it as a springboard to bring her vision to life. During the tumult of COVID-19, she made a bold decision: she’d start her own e-commerce beauty business. Enter LASHME STUDIO LLC.
From the beginning, the studio wasn’t just about selling products—it was about creating a brand that reflected her values. Haydee made sure that LASHME STUDIO would be cruelty-free, vegan-friendly, and free from toxic chemicals. She wanted to offer a line of products that people could trust and feel good about using on their skin. It wasn’t just about looking good; it was about feeling good, inside and out.
What’s on Offer?
LASHME STUDIO’s product line is a beautiful mix of skincare and self-care essentials, all with a little something extra. From natural skincare products to luxurious body butters, from nourishing lip glosses to exfoliating lip scrubs, and even soothing candles to set the mood—Haydee’s brand has something for everyone. Oh, and did we mention body jewelry? Yep, she’s got that too.
Every product is crafted with the utmost care, ensuring that it’s not just about enhancing beauty, but also supporting a culture of self-love and empowerment. And with the added bonus of being chemical-free, you can rest easy knowing that your beauty routine is as clean as it is fabulous.
The Power of Faith and Belief
One thing that stands out in Haydee’s story is her unwavering faith. She doesn’t just believe in her products or her brand—she believes in herself and the higher power that’s guiding her along the way. Haydee’s mantra is simple but powerful: “Anything is possible if you believe in yourself and the higher power.”
This faith has been the backbone of her entrepreneurial journey. It’s what kept her going during challenging times, and it’s what fuels her drive to continue pushing boundaries and inspiring others. Through LASHME STUDIO, she’s not just selling beauty products—she’s spreading a message of hope and self-belief.
Support the Brand, Support the Culture
When you shop at LASHME STUDIO, you’re not just purchasing beauty products; you’re supporting a small, woman-owned business that’s making waves in the beauty industry. You’re also supporting a brand that stands for something bigger than beauty—something that celebrates the importance of self-care, inclusivity, and authenticity.
So, next time you're in the market for skincare, body butter, or that perfect lip gloss, think about the story behind the brand. Think about the woman who built it from the ground up, armed with passion, knowledge, and a whole lot of faith. Think about how your purchase is more than just a transaction—it’s an investment in a culture of empowerment and positivity.